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AND THE WINNER IS…

An interview by Melanie Picard The STORY2023 Awards Ceremony took place on September 27, 2013, following an inspiring day of transmedia talks at X Media Lab Switzerland in Lausanne. When the three winners were announced, huge smiles spread across their… Continue reading

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MEET THE FINALISTS

By Melanie Picard In honor of swissnex San Francisco’s 10th Anniversary, we asked students of Swiss Universities and Universities of Applied Sciences to imagine the future through a transmedia story set 10 years from now, in 2023. The competition is… Continue reading

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FOSTERING CREATIVITY IN TRANSMEDIA

Interview by Melanie Picard Be they the finest feature films, visionary made-for-television movies, interactive documentaries, or inspiring transmedia narratives, Festival Tous Ecrans—the Geneva International Film Festival or FTE—has it all. It definitively is an indispensable stop for contemporary audiovisual creations.… Continue reading

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THOUGHTS ON REMIX CULTURE, COPYRIGHT, AND CREATIVITY

By Melanie Picard Opportunities and challenges for media producers in an open digital world.  Wikipedia—itself a remix—defines remix culture as “a society that allows and encourages derivative works by combining or editing existing materials to produce a new product.” From… Continue reading

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Be part of the future of radio

Interview by Melanie Picard Radio enthusiast Samuel Vuillermoz strongly believes that old media still deserves a spot in the digital world. He’s working to preserve it with mx3, a Swiss music portal at the crossroad between musicians, fans, venues, clubs,… Continue reading

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Transmedia—it’s all about anticipation!

Interview by Victoria Marchand Natalia Tsarkova is Editor of HDTV iConcerts, a cross-media entertainment channel dedicated to live music, managed by Swiss-based Transmedia Communications. She has just set up a subsidiary—iCE or iConcerts Entertainment—for creating original content and integrating new… Continue reading

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Q&A: DREW, EXCALIBUR, AND THE MAGICAL WORLD OF STORIES

Drew Beam is Director of Innovation at Free Range, a famous storytelling studio based in Oakland. He is part of our wonderful jury. STORY2023: What is your vision of 2023? DB: Today, our technology is truly helping us to express… Continue reading

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A NEW WORLD IN ADVERTISING: FROM CROSSMEDIA TO TRANSMEDIA

There is no doubt that technologies are changing the face of advertising, the question is how? The 60th Cannes Lions International Festival of Creativity, which took place mid June, strongly reflected the evolution in media advertising. Victoria Marchand, editor of… Continue reading

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Q&A with Christian Ströhle, transmedia consultant and producer

If you search for knowledge about the transmedia scene in Switzerland, it won’t take long for Christian Ströhle’s name to pop up. He is one of the pioneers of Swiss transmedia projects. Besides working on different long-term transmedia projects, he… Continue reading

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JURY Q&A: QUESTIONING TRANSMEDIA & ETHICS

Interview by Melanie Picard Nicoletta Iacobacci, Head of Strategy and Future Media at the European Broadcasting Union in Geneva, joins our international jury to select the best stories. A new media scout and story producer herself, she has been an… Continue reading

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