Tag Archives: media

THOUGHTS ON REMIX CULTURE, COPYRIGHT, AND CREATIVITY

By Melanie Picard Opportunities and challenges for media producers in an open digital world.  Wikipedia—itself a remix—defines remix culture as “a society that allows and encourages derivative works by combining or editing existing materials to produce a new product.” From… Continue reading

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Transmedia—it’s all about anticipation!

Interview by Victoria Marchand Natalia Tsarkova is Editor of HDTV iConcerts, a cross-media entertainment channel dedicated to live music, managed by Swiss-based Transmedia Communications. She has just set up a subsidiary—iCE or iConcerts Entertainment—for creating original content and integrating new… Continue reading

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A NEW WORLD IN ADVERTISING: FROM CROSSMEDIA TO TRANSMEDIA

There is no doubt that technologies are changing the face of advertising, the question is how? The 60th Cannes Lions International Festival of Creativity, which took place mid June, strongly reflected the evolution in media advertising. Victoria Marchand, editor of… Continue reading

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