Tag Archives: transmedia

FOSTERING CREATIVITY IN TRANSMEDIA

Interview by Melanie Picard Be they the finest feature films, visionary made-for-television movies, interactive documentaries, or inspiring transmedia narratives, Festival Tous Ecrans—the Geneva International Film Festival or FTE—has it all. It definitively is an indispensable stop for contemporary audiovisual creations.… Continue reading

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THOUGHTS ON REMIX CULTURE, COPYRIGHT, AND CREATIVITY

By Melanie Picard Opportunities and challenges for media producers in an open digital world.  Wikipedia—itself a remix—defines remix culture as “a society that allows and encourages derivative works by combining or editing existing materials to produce a new product.” From… Continue reading

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Be part of the future of radio

Interview by Melanie Picard Radio enthusiast Samuel Vuillermoz strongly believes that old media still deserves a spot in the digital world. He’s working to preserve it with mx3, a Swiss music portal at the crossroad between musicians, fans, venues, clubs,… Continue reading

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Transmedia—it’s all about anticipation!

Interview by Victoria Marchand Natalia Tsarkova is Editor of HDTV iConcerts, a cross-media entertainment channel dedicated to live music, managed by Swiss-based Transmedia Communications. She has just set up a subsidiary—iCE or iConcerts Entertainment—for creating original content and integrating new… Continue reading

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A NEW WORLD IN ADVERTISING: FROM CROSSMEDIA TO TRANSMEDIA

There is no doubt that technologies are changing the face of advertising, the question is how? The 60th Cannes Lions International Festival of Creativity, which took place mid June, strongly reflected the evolution in media advertising. Victoria Marchand, editor of… Continue reading

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How to Get Started: a Transmedia Story Recipe

Maya Zuckerman, transmedia producer and strategist, and co-founder of Transmedia SF, shares her recipe for successfully creating a transmedia story. INGREDIENTS 1) Team Who is part of your team? A great team is key! The essence of transmedia is interdisciplinary… Continue reading

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